Brilliant Local SEO Strategies to Dominate the Competition
It is estimated that 46% of all Google searches are conducted by people seeking local information. If you want to see your profits and brand recognition grow, you need to target the local market first. Read more to learn the top local SEO tips and tricks that will make you stand out.
First of all, you should claim online business listings. This is one of the ways of getting the local SEO right. Where your pages should appear on Yelp, Google My Business, Angie’s List, other local review sites and digital directories. One good thing with this is that it will give the consumers an easy time to learn more important information about your business. Your listing should include things like opening hours, your location, your contact information, accepted payments, online reviews, photos of your products and business among others.
You should also consider hyperlocal instead of local. For instance, targeting your city or state in your location-based keyword phrases is not enough. To stand out, you will have to include things like the names of your neighborhood, other nearby businesses, the name of the street, nearby landmarks and county name.
It is also vital to enable geolocation services in social media. This way you will be in a position to dominate local SEO and increase your customer loyalty. This way you will be able to appear on the feeds of other local customers allowing them to check-in your business. This will also allow you to get more followers as well as more people on the door.
The next tip is to ask for reviews from local consumers. One thing that you need to understand is that almost 100% of consumers read online reviews about the business before they decide to make an appointment. When you have no reviews consumers will think that you are unsuccessful or you don’t care about reputation. It is also essential that you check your reviews and respond to them.
You should also link to other local businesses in your web content. Where you will have to make sure that your link building strategy includes links to authoritative industry journals and scientific studies. But to improve your SEO rankings and improve your relationships with other local businesses, you will need to link to blog content from the same businesses. This way the consumers will know that you are tapped into the needs of your local market. Not only that but they will also know that you have a good relationship with other popular long-standing businesses in the community thus building your reputation.