When big brands announce the launch of a new product in the market, this excites most consumers. This is a measure of the brand loyalty towards the brand. In addition to the established names in the market, big brands also benefit from the sort of packaging design which is as a result of the delivery of the new products in the market. There is a large impact that is created through the use of packaging design which caters for the experience of the customers with the brand.
Connection Between Branding and Product Design
Many businesses fail to realize that there is a strong connection between branding and product design. A product can negatively impact its own success in the market when it is not designed, launched and presented with the brand at the heart of it. There is the imminent connection between product and branding and without which, the product can lose its credibility in the market.
When designing your product, you should consider the type of brand that you want to build for your business. Here is a list of some of the recommended practices which can be adopted to achieve the connection between a brand and a product.
Early Writing of Story
Before the official product launch, there should be a storyline that highlights the product. It is important to remember that a business is generic and lacks a face when it does not have a history, values, personality, mission and vision.
The beliefs of the business is the next step to creating a string storyline. Research on what makes your product unique from other products in the market. You should also know how long you envision the growth of your business. How will the products offered change the lives of the consumers?
After finding answers to these trivia questions, you can move ahead with creating the storyline. The brand story has a purpose of informing consumers on the choice you make with the product development and the packaging design.
Finding a Persona
The packaging design should not be thought of as a means of delivering the product. The product should form part of the person to deliver the storyline while giving birth to the brand identity. The same is applied in the marketing industry where a persona is attached to a product. This touches more on the brand personality.
When placing the product to represent a person, it is easier to design the packaging method that reflects the brand personality with touches on your target audience. The authenticity of your product can be felt by the consumers as they get attached to the product unknowingly. This is largely because they can resonated with the product. The next step is ensuring that the same quality standards are met with each product release. This is the criteria that makes successful brand names.